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Vol 15, No 2 (2025): August 2025 - January 2026 Will Conventional Radio Survive the Digital Age? Challenges and Strategies for Transformation Abstract
Muhammad Ilham, Ratna Indrayani
 
Vol 14, No 2 (2024): August 2024 - January 2025 TIKTOK LIVE AS A DIGITAL MARKETING INNOVATION FOR MICRO, SMALL, AND MEDIUM ENTERPRISES: Implications for Brand Communications and Competitive Advantages Abstract PDF en
Muchammad Firman Mauludin
 
Vol 15, No 2 (2025): August 2025 - January 2026 TVOne Strategy for Superior Service Reputation Using Artificial Intelligence in News Production Abstract PDF en
Maya Puspitasari, Prima Mulyasari Agustini
 
Vol 15, No 2 (2025): August 2025 - January 2026 A DOI Theory-Based Qualitative Study on Indonesian Public Adaptation to Digital Stamps Abstract
Jefri Audi Wempi, Salsabila Hana Putri, Ria Fajarwaty
 
Vol 6, No 2 (2016): August 2016 - January 2017 DOWNSTREAMING VILLAGE PRODUCTS TO URBAN MARKETS: A Strategy for Competitive Advantage in Local MSMEs Abstract PDF en
Muchammad Firman Mauludin, Eny Yuniyati, Pesta Asni W. Napitupulu, Achmad Mamduh
 
Vol 4, No 2 (2014): August 2014 - January 2015 BRANDERPRENEURSHIP FRAMING ANALYSIS: A Methodological Framework Abstract
Bambang Sukma Wijaya
 
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ISSN: 2622-6405