TVOne Strategy for Superior Service Reputation Using Artificial Intelligence in News Production

doi:10.36782/jcs.v15i2.2675

TVOne Strategy for Superior Service Reputation Using Artificial Intelligence in News Production

Maya Puspitasari, Prima Mulyasari Agustini

Abstract

This study analyzes tvOne’s strategy in building a superior service reputation through the use of Artificial Intelligence (AI) in news production. In an era of media disruption and increasing competition, tvOne is required to innovate, particularly by integrating AI technologies into its newsroom workflows. The study aims to examine how tvOne adopts AI in its news processes to enhance its service reputation by delivering faster, more engaging, accurate, and trustworthy information. A qualitative descriptive approach was employed, with data collected through in-depth interviews involving key tvOne informants, including the News Production Division Manager, executive producers, producers, and a triangulator. Data analysis followed the interactive Miles and Huberman model consisting of data reduction, data display, and conclusion drawing. The findings show that tvOne utilizes AI primarily in pre-production activities—such as news trend analysis—and in production processes to improve operational efficiency and the visual quality of content. However, AI adoption also presents challenges related to journalistic ethics, data accuracy, and public trust. External pressures, including political influence and competition from alternative media, as well as internal factors such as editorial policies and accuracy standards, significantly shape tvOne’s reputation-building efforts. The study concludes that AI can serve as an effective strategy for strengthening tvOne’s service reputation, provided that its implementation is accompanied by robust risk management and adherence to core journalistic principles.

To cite this article (7^th APA style):

Puspitasari, M., & Agustini, P. M. (2025). TVOne strategy for superior service reputation using artificial intelligence in news production. Journal Communication Spectrum: Capturing New Perspectives in Communication, 15(2), 137-144. https://doi.org/10.36782/jcs.v15i2.2675

Keywords

AI Revolution; News Service; Disruption; Innovation; Reputation

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