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| Issue | Title | |
| Vol 5, No 3 (2022): Juli - September 2022 | The Influence of the Korean Wave Phenomenon on Male Customer Purchase Decisions for Korean Skincare Products in Indonesia | Abstract PDF |
| Christhalia Gabriela Muskitta, Tessalonika Ade Ersanti Inkracht Ulaen, Christian Haposan Pangaribuan | ||
| Vol 4, No 4 (2021): Oktober - Desember 2021 | Pengaruh Iklan, Sales Promotion, Dan Citra Merek Terhadap Minat Beli Ulang (Studi Pada Pengguna Shopee) | Abstract PDF |
| Maulida Azmi | ||
| Vol 2, No 4 (2019): Oktober - Desember 2019 | BRANDERPRENEURSHIP: KEWIRAUSAHAAN BERBASIS PENGEMBANGAN MEREK | Abstract PDF |
| Bambang Sukma Wijaya | ||
| Vol 6, No 1 (2023): Januari - Maret 2023 | Analisis Strategi Promosi untuk Meluncurkan New Product Development pada Brand Pikopi (Studi Kasus di PT Santos Jaya Abadi) | Abstract PDF |
| Dedy Napitupulu, Prima Mulyasari Agustini | ||
| Vol 2, No 1 (2019): Januari - Maret 2019 | Analisis Pengaruh Endorser Credibility pada Brand Equity dan Minat Beli Konsumen | Abstract PDF |
| Reza Rizky Dewantoro, Wijaya Adidarma | ||
| Vol 2, No 2 (2019): April - Juni 2019 | Pengaruh Influencer, Membership Program, dan Instagram Ads Terhadap Minat Pembelian Ulang Customer Brand Coach. (Studi Kasus Coach, Plaza Senayan ) | Abstract PDF |
| Holila Hatta, Rangga Adrenanus | ||
| Vol 1, No 4 (2018): Desember 2018 | Efektivitas Tagline #DijaminOri terhadap Brand Awarness E-Commerce JD.ID | Abstract PDF |
| Dominica A. Widyastuti, Muhammad Rizky Nugroho | ||
| Vol 1, No 2 (2018): Agustus 2018 | Efektivitas Sponsorship Dalam Meningkatkan Brand Awareness PT. Sentra Timur Residence di Universitas Bakrie (Studi Kasus: Event Maroon Festival 2017) | Abstract PDF |
| Holila Hatta, Arvito Muhammad | ||
| Vol 1, No 01 (2018): Maret 2018 | Pengaruh Persepsi Harga, Kualitas Produk, Citra Merek, dan Layanan Purna Jual Terhadap Keputusan Pembelian dan Dampaknya Terhadap Kepuasan Pelanggan Smartphone Asus. Studi Kasus di PT. Datascrip | Abstract PDF |
| Nur Cahya, Muchsin Saggaff Shihab | ||
| Vol 2, No 4 (2019): Oktober - Desember 2019 | PENGARUH IKLAN “INTRODUCTION: JO & JEK” DI YOUTUBE TERHADAP BRAND AWARENESS (Studi Kasus Perusahaan GO-JEK) | Abstract PDF |
| Jordy Revindra Priana, Suwandi Suwandi | ||
| 1 - 10 of 10 Items | ||
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