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Keywords Enchanment, Charisma, Popular Culture, Islam, Ustadz, Pesona, Kharisma, Budaya Populer, Islam, Ustadz Hegemoni, Negosiasi, Radio Komunitas, Radio Balai Budaya Minomartani (BBM), Radio Wijaya, Hegemony, Negotiation, Community radio, Radio Balai Budaya Minomartani (BBM), Radio Wijaya Komunikasi Organisasi Marketing Communication, Bengkulu City Tourism, Promotion Mix Organizational Communication, Communication Constitutes Organization, DKPP, Judicial on Code of Ethics, Election Organizers with Integrity RRI Roles, Riau Islands Border brand, brand relationships, symbolic dimension, sign-values bullying, social reality construction, Burger King, semiotics, Roland Barthes consumer tribes, brand relationship quality, community identification, normative community pressure, community engagement, community’s brand loyalty demographic bonus, modern biopolitics, youth literacy, everyday life disaster, journalist, television, ethics, bencana, jurnalis, televisi, etika embodiment, immersion, game, gamer, etnography, pewujudan, penyerapan, game, pemain, etnografi game journalism, media practice, specialist journalism interaction, negotiation, acculturation, Muslim Chinese management of communication, society empowerment, social construction, deliberative democracy. mediatization, hippereality, simulacra, spectacle, Meikarta, press release, analisis wacana kritis, krisis perusahaan, perampokan di taksi putih public diplomacy, @america, Twitter, public relations models representation, new eroticism, Instagram, digital comics rhetoric, personal branding, public leader, General Election of Regional Head. tourism, citybranding, city brand, Cirebon