Rencana Pengembangan Bisnis Herona Express

Ajeng Denia Putri, Suwandi Suwandi

Abstract


This business plan aims to identify, analyze and develop the business strategy of Herona Express related to freight forwarding services, branch brand image and airline cooperation in its development. This business plan uses internal SWOT, TOWS RBV and VRIO analysis and external porter analysis's five models and Pestel analysis. This business plan explains how Herona Express will develop its business by adding services and branch brand image and cooperate with airlines so that the income that will be obtained will increase. It is expected that the business development plan produced can help its development for the next five years. This business development plan is projected with a payback period for 0.5 years or for 6.5 months and an IRR of 100%. This business development plan shows that business development is profitable and feasible to run.

Keywords


Business Plan, Herona Express, Goods delivery service, Business worthed.

References


Cadle, J., Paul, D., & Turner , P. (2010). Business Analysis Techniques 72 Essential Tools for Success. Swindon: BCS The Chartered Institute.

David, F. R. (2001). Management Strategies.

Desyana, S. &. (2018). Rencana Pengembangan Usaha Jasa AKI Kendaraan Berbasis Sistem Informasi. Pengembangan Usaha Babal Aki -JEMI Thn 1 No 1 UB-1787-5548-1-PB, 10-15.

Grant, R. M. (2001). The Resources- Based Theory of Competitive Advantage: Implications forStrategy Formulation.

Pearce, J., & Robinson, R. B. (2011). Strategic Management: Formulatio Implementation and Control.

Porter, M. E. (1979). In Competitive Strategy.

Ravanavar, G. M. (2012). Strategic Formulation Using TOWS Matrix. Internal Journal of Research and Development, 3.

Rusly, & Indriyani. (2013).

Sugiyono. (2013). In P. D. Sugiyono, Metode Penelitian Kuantitatif R&D (p. 224). Bandung.

Suwandi (2018). Mencari Pola Kemitraan Investasi Koperasi dan UMKM dengan Usaha Besar. Jurnal Infokop, Volume 25 No.2-Desember 2015: Hal 35-52

Suwandi (2018). Respon Anggota Terhadap Pelayanan Koperasi Simpan Pinjam. Journal of Entrepreneurship, Management, and Industry (JEMI) Vol. 1, No. 01 Maret 2018, pp. 29-33

System, S. (2004). The Business Process Model in UML Tutorials. Australia. Wernerfelt. (n.d.).

Weske, M. (2007). Business Process Management: Concept, Languages, Architectures. New York: Springer.


Full Text: PDF

Refbacks

  • There are currently no refbacks.


Indexed by :

http://journal.bakrie.ac.id/public/site/images/admin/neliti-blue_02_120 http://journal.bakrie.ac.id/public/site/images/admin/garuda1_120 http://journal.bakrie.ac.id/public/site/images/admin/googlescholar_logo_120