MARITAL COMMUNICATION AND OPINION LEADERSHIP AMONG PKK CADRES IN EAST JAKARTA

doi:10.36782/jcs.v15i1.2648

MARITAL COMMUNICATION AND OPINION LEADERSHIP AMONG PKK CADRES IN EAST JAKARTA

Octaviniant Aspary, Diah Krisnatuti

Abstract

The Province of DKI Jakarta has more than 110,000 active PKK cadres distributed across various administrative levels, playing a strategic role in empowering families and communities. However, the dynamics of cadres’ dual roles as wives in the domestic sphere and as opinion leaders in the public sphere have not been widely examined from a communication perspective. This study aims to describe the dual roles of PKK cadres within the context of interpersonal communication in the family and social participation within the community. This study utilized secondary quantitative data from 100 PKK cadres in Duren Sawit Subdistrict, East Jakarta, employing a descriptive quantitative approach. The variables examined include marital interaction with dimensions of love, directing, respect, note domineering, note hostility, and note submissive, as well as social participation with dimensions of need assessment, leadership, resource mobilization, and management. The results indicate that most PKK cadres exhibit moderate to high levels of family communication patterns with an average score of 80.5, with love and respect as the highest dimensions, while note domineering recorded lower scores. Meanwhile, the level of social participation among cadres was in the moderate category with an average score of 62.4, with management scoring relatively higher compared to leadership and resource mobilization, which remained low. These findings highlight that harmonious interpersonal communication within the family serves as an important foundation for PKK cadres to build their roles as opinion leaders in community empowerment. This study is expected to enrich the discourse in family communication and community-based public relations while providing practical recommendations for the government regarding the integration of interpersonal communication training within PKK cadre empowerment programs at the community level.

To cite this article (7^th APA style):

Aspary, O., & Krisnatuti, D. (2025). Marital communication and opinion leadership among PKK cadres in East Jakarta. Journal Communication Spectrum: Capturing New Perspectives in Communication, 15(1), 15-24. https://doi.org/10.36782/jcs.v15i1.2648

Keywords

Community public relations, interpersonal communicationkomunikasi interpersonal, opinion leader, PKK cadre, social participation.

References

Adzmy, M. F., & Disyacitta, F. (2017). The Indonesian family welfare guidance programme (PKK) and the revitalisation of corporatist state organisations: a case study of the mobilisation of support for Dewanti Rumpoko in the 2017 Batu municipal election. PCD Journal, 6(1), 1-30. https://doi.org/10.22146/pcd.31291

Ang, C. W., & Lai, S. L. (2023). Women's Empowerment in Malaysia and Indonesia: The Autonomy of Women in Household Decision-Making. Pertanika Journal of Social Sciences & Humanities, 31(2). https://doi.org/10.47836/pjssh.31.2.22

Annisa, R. (2021). Digital feminist activism: Analyzing Jakarta Feminist as a collective identity, resources, network, information dissemination, and mobilization. Jurnal Sosiologi Dialektika, 16(2), 175-186. ttps://doi.org/10.20473/jsd.v16i2.2021.175-186

Aspary, O. (2021). Interaksi suami istri, partisipasi sosial, kesejahteraan subjektif, dan kualitas perkawinan pada pekerja sosial di DKI Jakarta (Unpublished master's thesis). Institut Pertanian Bogor.

Aspary, O., Puspitawati, H., & Krisnatuti, D. (2021). Pengaruh karakteristik pekerja sosial, pasangan, interaksi suami istri, dan kesejahteraan subjektif terhadap kualitas perkawinan pekerja sosial. Jurnal Ilmu Keluarga dan Konsumen, 14(1), 45-58. https://doi.org/10.24156/jikk.2021.14.1.45

Aziz, M. (2023). Women's Double Burden in the Family Between Culture and Discrimination. Potret Pemikiran, 27(2), 227. http://dx.doi.org/10.30984/pp.v27i2.2782

Azizah, M. A., Anam, M. B.S., Pawenang, R., & Azharotunnafi, A. (2024). Sosialisasi penerapan strategi komunikasi efektif dalam pengasuhan pada kader PKK Desa Kesamben. Solidaritas: Jurnal Pengabdian, 4(1), 63-74. https://ejournal.uinsaizu.ac.id/index.php/sjp/article/view/10677

Badan Pusat Statistik. (2019). Badan Pusat Statistik Provinsi DKI Jakarta. https://jakarta.bps.go.id/publication/2019/08/16/9b84e35b254da06bc346d8c0/kota-administrasi-jakarta-timur-dalam-angka-2019.html

Bahagijo, S., Prasetyo, Y. E., Kawuryan, D., Tua, B., & Eridani, A. D. (2022). Closing the digital gender gap in Indonesia through the roles and initiatives of civil society organizations. Jurnal Ilmu Sosial, 21(1), 14-38. https://doi.org/10.14710/jis.21.1.2022.14-38

The city, PKK leaders, and women’s empowerment. (2023). Asian Journal of Women's Studies, 29(1), 121-135. https://doi.org/10.1080/12259276.2023.2170047

Delatorre, M. Z., & Wagner, A. (2018). Marital conflict management of married men and women. Psico-usf, 23, 229-240. https://www.scielo.br/j/pusf/a/kSzvWK7NCZsRrtptFYhMRcM/?format=pdf

Dery, I., Akurugu, C. A., & Baataar, C. (2022). Community leaders’ perceptions of and responses to intimate partner violence in Northwestern Ghana. PLoS one, 17(3). https://doi.org/10.1371/journal.pone.0262870

Firdaus, A. Z., Muhammad, A. A., & Kurniawan, M. R. (2024). The Role of a Harmonious Family in Shaping Tolerant Attitudes in a Multicultural Society. Kawanua International Journal of Multicultural Studies, 5(2), 159-172. 10.30984/KIJMS.v5i2.1152

Gammage, S., john, N., & Schaub, E. (2020). ntra-Household Bargaining and Decision-Making, Social Norms and Women’s Empowerment: Evidence from a Global Investment in Gender Equality and Women’s Empowerment. International Center for Research on Women (ICRW) Working Paper. https://www.icrw.org/wp-content/uploads/2020/04/DcsnMaknig_v3-digital.pdf

Gourdine, C. G., Hamzany, J. S., House, N. G., & Morrison, W. J. (2025). ocial Capital as a Commons: Towards A New Framework for Leadership and Governance. Journal of Behavioral and Applied Management, 25(1), 13-21. https://jbam.scholasticahq.com/

Grunig, J. E., & Hunt, T. (1984). Managing Public Relations. Holt, Rinehart and Winston.

Indrawarsih, R., & Ratri, A. M. (2018). Strategi Peningkatan Pendapatan Keluarga Nelayan Melalui Peran Perempuan: Studi Kasus pada Komunitas Nelayan Demak, Jawa Tengah. Buletin Ilmiah Marina Sosial Ekonomi Kelautan dan Perikanan, 9(1), 17-26. https://www.academia.edu/92379302/Women_s_Survival_Strategies_And_Empowerment_The_Case_Study_From_Indonesian_Fisherwomen_s_Collective_Action

Kadar, K. S., Mulyana, A. S., Indargairi, I., & Jeremiah, R. D. (2024). Cultural-Based Diabetes Self-Care Management Education for People with Type 2 Diabetes Mellitus: Empowering Community Health Workers (Kaders) Program Evaluation. Indonesian Contemporary Nursing Journal (ICON Journal), 8(1), 16-28. https://doi.org/10.20956/icon.v8i1.26055

Katz, E., & Lazarsfeld, P. F. (1955). Personal Influence: The part Played by People in the Flow of Mass Communication. Free Press.

Khonitatillah, N. A. (2023). Peningkatan kapasitas kader PKK melalui program pelatihan: menuju organisasi lebih efektif. Jurnal Pengabdian Inovatif Masyarakat, 1(1). https://doi.org/10.62759/jpim.v1i1.90

Kiruthika, A., & Geetha, R. (2024). Empowering Her Path: The Impact of Spousal Support on Women’s Decisions, Success, and Wellbeing. International Research Journal of Multidisciplinary Scope. https://www.semanticscholar.org/paper/Empowering-Her-Path:-The-Impact-of-Spousal-Support-Kiruthika-Geetha/b33d3740078ba2c878d14882778e590e3af9e096

Koerner, A. F., & Fitzpatrick, M. A. (2020, July 7). Family communication patterns and conflict resolution: The role of open communication in family functioning. Frontiers in Psychology, 11, 1423. https://doi.org/10.3389/fpsyg.2020.01423

Kumari, A., & Tiwari, M. (2025, February 20). The role of assertiveness, family dynamics and cohesion in women-led dairy farm performance. Journal of Family Business Management. https://doi.org/10.1108/JFBM-01-2025-0022

Lavner, J. A., Karney, B. R., & Bradbury, T. N. (2014). Relationship problems over the early years of marriage: Stability or change? ournal of Family Psychology, 28(6), 791. https://doi.org/10.1037/a0037752

Lopuhaa, H. M., & Ginting, A. H. (2024). Empowerment of PKK members for reducing stunting in the Tasikmalaya City. Journal of Sustainable Tourism and Entrepreneurship, 5(3), 191-201. https://doi.org/10.35912/joste.v5i3.1743

Mead, G. H. (1934). Mind, Self, and Society. University of Chicago Press.

Mohajer, N., & Singh, D. (2018). Factors enabling community health workers and volunteers to overcome socio-cultural barriers to behaviour change: meta-synthesis using the concept of social capital. Human resources for health, 16, 1-9. https://link.springer.com/article/10.1186/s12960-018-0331-7

Nugraha, R., & Wardhani, D. K. (2023). Communication strategy of community-based health promotion by PKK cadres in urban villages in Surabaya. Indonesian Journal of Communication Studies, 12(1), 56-58. https://journals.ums.ac.id/index.php/IJCS/article/view/13458

Primanda, Y., & Fatah, D. I. (2021). Knowledge and experience of community health volunteer (Cadre) on type 2 diabetes mellitus management in Yogyakarta. Open Access Macedonian Journal of Medical Sciences, 9(T4), 240-244. https://doi.org/10.3889/oamjms.2021.5863

Putri, D. S., & Santoso, H. B. (2021). Community health worker training and its impact on stunting prevention programs in Indonesia. International Journal of Environmental Research and Public Health, 18(12), 6321. https://doi.org/10.3390/ijerph18126321

Rodiah, S., Budiono, A., & Komariah, N. (2019). Dissemination of health information through community empowerment. Journal of Sustainable Development, 12(2), 13. https://doi.org/10.5539/jsd.v12n2p13

Sekarningrum, B., & Yunita, D. (2023). Pelatihan Komunikasi Antar Pribadi (KAP) Bagi Kader Posyandu. Abdi: Jurnal Pengabdian Dan Pemberdayaan Masyarakat, 5(1), 68-76. https://doi.org/10.24036/abdi.v5i1.424

Shen, C., Wan, A., Kwok, L. T., Pang, S., Wang, X., Stewart, S. M., & Chan, S. S.C. (2017). A community-based intervention program to enhance family communication and family well-being: The learning families project in Hong Kong. The learning families project in Hong Kong. Frontiers in Public Health, 5, 257. https://doi.org/10.3389/fpubh.2017.00257

Sondang Fitrinitia, I., Suyanti, E., & Barus, L. S. (2020). he role of female movement champion (PKK) as the social glue in urban community planning: case study Kota Layak Anak Program. E3S Web of Conferences, 211. https://doi.org/10.1051/e3sconf/202021101021

Sulistyorini, E., Palupi, F. H., & Fauziah, A. N. (2024). Implementasi komunikasi antar pribadi kader posyandu dalam strategi komunikasi perubahan sosial pencegahan stunting. Formil Kesmas Respati, 9(1). https://doi.org/10.35842/formil.v9i1.539

Tjahjana, D., Dwidienawati, D., Rohayati, T., Kenziro, K., Wijaya, F., Natania, S., & Gandasari, D. (n.d.). The Role of Family Responsibility, Assertiveness, and Networking in Building Female Leadership Aspirations. Sustainability, 16(12), 5194. https://bbs.binus.ac.id/business-management/publication/the-role-of-family-responsibility-assertiveness-and-networking-in-building-female-leadership-aspirations/

Tumbelaka, P., Limato, R., Nasir, S., Syafruddin, D., Ormel, H., & Ahmed, R. (2018). Analysis of Indonesia’s community health volunteers (kader) as maternal health promoters in the community integrated health service (Posyandu) following health promotion training. International Journal of Community Medicine and Public Health, 5(3), 856. http://dx.doi.org/10.18203/2394-6040.ijcmph20180462

Zuhri, M. S., & Mursyidah, L. (2024, October 2). The Role of PKK in Sustainable Community Empowerment. Journal of Cultural and Community Development, 15(3), 1-12. https://doi.org/10.21070/ijccd.v15i3.1092

Full Text: PDF en