NEWS AVOIDANCE AND ITS EFFECTS ON KOMPAS DAILY: A Case Study

doi:10.36782/jcs.v14i2.2623

NEWS AVOIDANCE AND ITS EFFECTS ON KOMPAS DAILY: A Case Study

Andreas Benoe Angger Putranto, Ambang Priyonggo, Bherta Sri Eko Murtiningsih

Abstract

This study examines how Kompas Daily newspaper perceives and responds to the growing phenomenon of news avoidance amid rapid technological developments and information overload. Using a qualitative case study approach, the research draws on interviews with seven newsroom members (Editor-in-Chief, Deputy Editor-in-Chief, Editor, Journalist, Social Media Manager, Social Media Analyst, Social Media Officer) of Kompas Daily and applies case study to identify the drivers and consequences of news avoidance. The findings show that news avoidance affecting Kompas arises from external factors, such as overwhelming information flows, declining reading interest, and audience fatigue, and internal factors, including insufficiently relevant content, excessive problem-oriented reporting, and limited content variety. These dynamics reduce page views on Kompas Daily and slow the growth of paid subscriptions, constraining digital monetization efforts. The study contributes to journalism research by clarifying how a legacy media organization diagnoses and addresses news avoidance within a digital transformation context and offers practical insights for audience strategies in Indonesian newsrooms.

To cite this article (7^th APA style):

Putranto, A. B. A., Priyonggo, A., & Murtiningsih, B. S. E. (2024). News Avoidance and Its Effects on Kompas Daily: A Case Study. Journal Communication Spectrum: Capturing New Perspectives in Communication, 14(2), 149-160. http://dx.doi.org/10.36782/jcs.v14i2.2623

Keywords

news avoidance; digital journalism; audience engagement; information overload; media monetization

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