The Emergence of Skin Minimalism Trend on TikTok and Its Revolutionary Influence on Skincare Product Purchasing Behavior Changes
Abstract
Skin minimalism is a social media trend that advocates for reducing the number of skincare products used. It aims to improve skin health while protecting the environment by minimizing plastic waste. Despite the skincare industry's growth, it contributes to environmental harm due to the increasing plastic waste generated. This study investigates the impact of the skin minimalism trend on changes in consumer behavior regarding skincare product purchases. Quantitative research methods were employed to test existing hypotheses and analyze the results. Several factors influence consumer attitudes, particularly the environment and social media. In Indonesia, one of the most influential social media platforms is TikTok. The findings indicate that the skin minimalism trend positively affects consumer behavior when buying skincare products. This conclusion is based on data collected from questionnaires distributed to teenagers familiar with the trend of skin minimalism on TikTok. The most significant shifts in consumer attitudes include a reduction in skincare products and an increased focus on product quality. Given these changes in consumer attitudes, it is essential to continue promoting the trend of skin minimalism, as it benefits both skin health and the environment
Â
To cite this article (7th APA style):
Purmayanti, N. P. (2024). The Emergence of Skin Minimalism Trend on TikTok and Its Revolutionary Influence on Skincare Product Purchasing Behavior Changes. Journal Communication Spectrum: Capturing New Perspectives in Communication 14(1), 51-59. https://doi.org/10.36782/jcs.v14i1.2554
Keywords
References
Apriana, V., Hindrayani, A., & Nugroho, J. A. (2023). Pengaruh sikap, kepedulian lingkungan, dan kesediaan untuk membayar terhadap niat beli skincare ramah lingkungan dimoderasi eco-literacy. Journal on Education, 6(1), 9851–9867. https://jonedu.org/index.php/joe/article/view/4626
Chandra, Y. U. (2023, December 15). Tiktok sebagai aplikasi media sosial yang termasuk banyak digunakan di Indonesia. Binus : School of Information Systems. https://sis.binus.ac.id/2023/12/15/Tiktok-Sebagai-Aplikasi-Media-Sosial-Yang-Termasuk-Banyak-Digunakan-Di-Indonesia
Fatimah, S. (2014). Pengaruh kesadaran merek, persepsi kualitas, asosiasi merek, dan loyalitas merek terhadap keputusan pembelian pelembab Wardah pada konsumen Al Yasini Mart Wonorejo. Jurnal Sketsa Bisnis, 1(2), 52–70. https://doi.org/10.35891/jsb.v1i2.75
Ferine, K. F., Gadzali, S. S., Ausat, A. M. A., Marleni, M., & Sari, D. M. (2023). The impact of social media on consumer behavior. Community Development Journal: Jurnal Pengabdian Masyarakat, 4(1), 843–847. https://doi.org/10.31004/cdj.v4i1.12567
Ghozali, I. (2016). Desain penelitian kuantitatif dan kualitatif: Untuk akuntansi, bisnis, dan ilmu sosial lainnya. Yoga Pratama.
Ghozali, I. (2018). Aplikasi analisis multivariate dengan program IBM SPSS 25 (9th ed.). Badan Penerbit Universitas Diponogoro.
Hasanah, N., Anggraini, T., & Harahap, R. D. (2023). Pengaruh gaya hidup, media sosial dan lingkungan sosial terhadap perilaku konsumsi di masa pandemi menurut ekonomi Islam: Studi pada mahasiswa Prodi Ekonomi Islam Fakultas Ekonomi dan Bisnis Islam UIN Sumatera Utara Medan. MES Management Journal, 2(1), 1–13. https://doi.org/10.56709/mesman.v2i1.36
Hasdiansa, I. W., Hasbiah, S., & Aswar, N. F. (2023). Pengaruh media sosial terhadap perilaku pembelian ramah lingkungan generasi Milenial dan generasi Z. Jurnal Bisnis dan Kewirausahaan, 12(1), 49–60. https://doi.org/10.37476/jbk.v12i1.3804
Indriyani, R., & Suri, A. (2020). Pengaruh media sosial terhadap keputusan pembelian melalui motivasi konsumen pada produk Fast Fashion. Jurnal Manajemen Pemasaran, 14(1), 25–34. https://doi.org/10.9744/pemasaran.14.1.25-34
Irlianti, M., Razkia, D., & Safitri, A. (2023). Pengaruh penggunaan media sosial (TikTok shop) terhadap perilaku konsumtif pada wanita bekerja. Indonesian Journal of Psychological Studies (IJPS), 1(1), 58–68. https://doi.org/10.30650/ijps.v1i1.3698
Jannah, S. R., Khoirunnisa, Z., & Faristiana, A. R. (2023). Pengaruh Korean wave dalam fashion style remaja Indonesia. Jurnal Ilmiah Pendidikan Kebudayaan Dan Agama, 1(3), 11–20. https://doi.org/10.59024/jipa.v1i3.219
Kalwat, J. I. (2023). Skin minimalism - What is the new beauty trend? Biomedical Journal of Scientific & Technical Research, 52(5), 44051. https://doi.org/10.26717/bjstr.2023.52.008303
Lloyd, K., & Pennington, W. (2020). Towards a theory of minimalism and wellbeing. International Journal of Applied Positive Psychology, 5(3), 121–136. https://doi.org/10.1007/s41042-020-00030-y
Market Research Indonesia. (2024, April 28). Indonesian skincare market overview: Trends and insights. https://www.researchinindonesia.com/insight/indonesia-skincare-market-overview
Marnelly, T. R. (2013). Corporate social responsibility (CSR): Tinjauan teori dan praktek di Indonesia. Jurnal Aplikasi Bisnis, 3(1). https://festiva.ejournal.unri.ac.id/index.php/JAB/article/view/910
Nada, N. F. (2024, January 3). Bagaimana media sosial merubah cara kita berbelanja? D3 Manajemen Pemasaran Universitas Telkom. https://dmm.telkomuniversity.ac.id/bagaimana-media-sosial-merubah-cara-kita-berbelanja
Nurhanifah, S., & Supartono. (2024). The influence of fashion trends, media exposure, and community on Korean wave lifestyle among college students. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 7(2), 3329–3344. https://doi.org/10.31538/iijse.v7i2.5009
Rieuwpassa, F. (2023, December 4). Urutan skin minimalism yang simple. Sehat dan Cantik. https://secan.id/urutan-skin-minimalism-yang-simple
Rifai, K. I., & Ohorella, N. R. (2022). My body is mine campaign responding to positive beauty trends (Study on Untouched brand things). Journal of Digital Media Communication, 1(1), 32–39. https://doi.org/10.35760/dimedcom.2022.v1i1.6571
Sari, W. P. K., & Masreviastuti. (2024). Pengaruh brand image dan gaya hidup terhadap loyalitas pelanggan produk skincare Trueve. Jurnal Ilmiah Ekonomi Dan Manajemen, 2(6), 243–252. https://doi.org/10.61722/jiem.v2i6.1374
Saunders, L. J., Russell, R. A., & Crabb, D. P. (2012). The coefficient of determination: What determines a useful R2 statistic? Investigative Ophthalmology & Visual Science, 53(11), 6830–6832. https://doi.org/10.1167/iovs.12-10598
Setiadi, A. (2016). Pemanfaatan media sosial untuk efektifitas komunikasi. Cakrawala - Jurnal Humaniora, 16(2). https://doi.org/10.31294/jc.v16i2.1283
Setianingsih, R., Habibah, U. N., Hafsah, Z. F., & Rambe, R. (2023). Pendekatan strategis terhadap pengantar bisnis: Analisis loyalitas konsumen dikelompok remaja terhadap suatu brand Wardah. Musytari : Neraca Manajemen, Akuntansi, Dan Ekonomi, 2(10), 81–90. https://doi.org/10.8734/musytari.v2i10.1475
Triyanti, M. D., Merah, E. L. K., Gratia, G. P., Paringa, T., & Primasari, C. H. (2022). Fenomena racun Tik-Tok terhadap budaya konsumerisme mahasiswa di masa pandemi COVID-19. KONSTELASI: Konvergensi Teknologi Dan Sistem Informasi, 2(1), 193–200. https://doi.org/10.24002/konstelasi.v2i1.5272
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution 3.0 License.
Indexed by:
Archived in:
Listed in:
INTERNATIONAL ASSOCIATION FOR MEDIA AND COMMUNICATION RESEARCH