The Dominant Communication Culture in the Citayam Fashion Week
Abstract
Every individual has unique cognitive abilities that can lead to remarkable creativity, emerging at any age, especially during adolescence when supportive environments foster growth. The creativity of Indonesian teenagers has surged into the spotlight with the vibrant phenomenon of Citayam Fashion Week (CFW) in Dukuh Atas, Sudirman. This trend has captivated all segments of Indonesian society—from ordinary citizens to public figures and the media—by offering an exciting new cultural expression. This research analyzes Citayam Fashion Week through Hall’s (1959) Theory of Cultural Dimensions, which includes context, space, and time dimensions that influence communication and interaction. Employing Mayring’s (2003) qualitative content analysis, this study adopts a three-stage process, abstraction, explication, and structuralization, to explore these dimensions effectively. Data sourced from TikTok and YouTube showcases the powerful impact of this phenomenon. The findings illustrate the distinct ways Citayam Fashion Week can be understood through Hall’s framework, providing valuable insights for future researchers examining the creative expressions of Indonesia’s youth.
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To cite this article (7th APA style):
Ribka, F. J., Wibowo, G. R., Marta, R. F., Panggabean, H., & Kurniawati, L. S. M. W. (2024). The Dominant Communication Culture in the Citayam Fashion Week. Journal Communication Spectrum: Capturing New Perspectives in Communication 14(1), 60-69. https://doi.org/10.36782/jcs.v14i1.2480Keywords
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