Perbandingan Loyalitas Pelanggan Pengguna Top 5 Aplikasi Dompet Digital (Shopee Pay, OVO, DANA, Go-Pay, dan Link Aja) (Studi Kasus Pada Pengguna di Jabodetabek)

Indah Putri Permatahati, Aurino Rilman Adam Djamaris


Many applications have emerged that providepayment transaction services digital, which are now growing rapidly with the increasing number of users, such as the Shoppe Pay, OVO, Dana, Go-Pay, andapplications Link Aja. The purpose of this research is to compare Customer Loyalty of users of theWallet Application Digital. This study was conducted on users of the Shoppe Pay, OVO, Dana, Go-Pay, andapplications Link Aja in the Greater Jakarta area. This type of research uses a comparative problem, namely comparing the existence of a variable in five samples. This study usesinstrument (questionnaire) a Likert scale as a study of 114 respondents. The instrument testing technique uses Validity and Reliability Test, the result is that each item of the instrument used is valid and reliable. The data analysis technique used is ANOVA analysis One Way. The result of the comparison data processing, there are significant differences.


Customer Loyalty, Dimensions of Customer Loyalty


, L. A. (2020). FinTech E-commerce payment application user experience analysis during COVID-19 pandemic. arXiv, 7(2), 265–278.

Griffi, J. (2002). Customer Loyalty : How to Earn It, How

to Keep It.

Harlan, J. (2018). Analisis Variasi.

Khan, M. T. (2013). Customers Loyalty : Concept & Definition ( A Review ) Concept of Customers Loyalty. 5(3), 168–191.

KUMAR, A. (2019). Digital Payment and Its Effects in Indian Business. 2(12), 4–7. 01270.pdf

Mardalis, A. (2005). Meraih Loyalitas Pelanggan. Jurnal Manajemen Dan Bisnis BENEFIT, 9(2), 111–119.


Mashuri, M. (2020). Analisis Dimensi Loyalitas Pelangan Berdasarkan Perspektif Islam. IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita, 9(1), 54–64.

Mukherjee, M., & Roy, S. (2017). E-Commerce and Online Payment in the Modern Era. International Journal of Advanced Research in Computer Science and Software Engineering, 7(5), 1–5.

Nazari, M., Ali, M., Hosseini, S., Vahid, S., & Kalejahi, T. (2014). Impact of Price fairness on Price Satisfaction, Customer satisfaction and Customer Loyalty in Iran Telecommunication Market (Case: MTN Irancell Company). Customer Satisfaction And Customer Loyalty In Iran Telecommunication Market, 3(1), 131–144.

Nurdin, I., & Hartati, S. (2019). Metodologi Penelitian Sosial.

Pandjaitan, D. R. H., & Ahmad, A. (2017). Buku Ajar Metodologi Penelitian Untuk Bisnis. In Fakultas Ekonomi Dan Bisnis Universitas Lampung.

Putra, I. W. G. A. E., Widarsa, T., & Astuti, P. A. S. (2016). Manajemen Data dan Statistika Dasar. 1– 60.

Ranabhat, D. (2018). Customer Loyalty in Business.

Views of Students of Centria University of Applied Sciences, March, 33+3. 4/142883/Ranabhat Durga


Sahir, S. H., Mardia, M., Mistriani, N., Sari, O. H., Dewi, I. K., Purba, B., Sudarso, A., Saragih, L., Simarmata,

H. M. P., Munthe, R. N., Gandasari, D., & Murdana,

I. M. (2021). Dasar-Dasar Pemasaran. Yayasan Kita Menulis.

=MqUdEAAAQBAJ&oi=fnd&pg=PA78&dq=konse p+pemasaran+buku&ots=2v0j_2aaK5&sig=rfeKJ 8GomonqCfAOpdcvOsRnl2o&redir_esc=y#v=one page&q=konsep pemasaran buku&f=false

Yusup, F. (2018). Uji Validitas dan Reliabilitas Instrumen Penelitian Kuantitatif. Jurnal

Tarbiyah : Jurnal Ilmiah Kependidikan, 7(1), 17– 23.

Full Text: PDF


  • There are currently no refbacks.

Indexed by :


Editorial Office :

Journal of Entrepreneurship, Management and Industry (JEMI)

Jl. HR Rasuna Said Kav. C-22, Rasuna Epicentrum, Kuningan. Jakarta Selatan 12920. email : [email protected]

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.