Wijaya, Bambang Sukma, Department of Communication Science, Bakrie University, Indonesia
-
Vol 3, No 2 (2013): August 2013 – January 2014 - Articles
HOW 'DEEP' IS YOUR BRAND? The Hierarchical Effects Model of Emotional Branding
Abstract -
Vol 6, No 2 (2016): August 2016 - January 2017 - Articles
FGDNOGRAPHY: Discussing a Topic in the Nature of the Topic
Abstract -
Vol 5, No 1 (2015): February - July 2015 - Articles
FROM SELECTION TO PROPOSITION: Qualitative Data Analysis Models and Methods
Abstract -
Vol 8, No 2 (2018): August 2018 - January 2019 - Articles
GOVERNMENTAL BRANDING AS STRATEGY TO BUILD PUBLIC'S TRUST, LOYALTY, AND PARTICIPATION
Abstract -
Vol 2, No 2 (2012): August 2012 - January 2013 - Articles
BRANDMORPHOSIS THEORY: How Brands Evolve and Adapt
Abstract