DIGITAL LITERACY OF MICRO, SMALL AND MEDIUM ENTERPRISES IN DISADVANTAGED, OUTERMOST AND FRONTIER AREAS OF SANGIHE ISLANDS REGENCY
Abstract
This study identifies the digital understanding and capabilities of micro, small, and medium enterprises (MSMEs) in the Disadvantaged, Outermost, and Frontier regions (3T) of the Sangihe Islands Regency, which is crucial for the local government to make policies that are by the real needs of the community. Using a survey method with a quantitative descriptive approach, this study examined 60 MSME respondents using purposive sampling techniques and qualitative probing questions. The results show that the majority (61.66%) of the digital literacy level of MSMEs in the 3T Region of the Sangihe Islands Regency is at the basic level, while 35% are at the medium level and 3.33% are at the advanced level. Good mastery of digital tools and platforms can improve the ability of MSMEs to adapt quickly to changes in market dynamics. In addition, digital literacy helps MSMEs utilize online resources for market analysis, communication with customers, and developing competitive strategies. The obstacles and challenges that MSMEs still face include inadequate internet infrastructure, where the network is unstable, and even in some areas, the internet is still unavailable. These findings underscore the importance of addressing these challenges for the growth and sustainability of MSMEs in the 3T regions.
To cite this article (7th APA style):
Kawengian, Y. L. L., Sorey, O. C., & Rumambi, G. I. (2024). Digital Literacy of Micro, Small, and Medium Enterprises in Disadvantaged, Outermost, and Frontier Areas of Sangihe Islands Regency. Journal Communication Spectrum: Capturing New Perspectives in Communication 14(2), 85-95. http://dx.doi.org/10.36782/jcs.v13i2.2100
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