MENGUNYAH SENSUALITAS: Resepsi Khalayak Terkait Konten Pornomedia Bigo Live
Abstract
Nowadays, many social media compete to present the features to fulfill the wishes and entertainment for the audience. One of them, the presence of video live streaming features that can be found in some applications. Bigo Live is one of the applications with live streaming video feature whose presence controversy. This is because many sexually explicit and pornographic content on Bigo Live application, which is done by the host or the broadcaster. The videos were aired live, show the sensuality aspects that can be sexually provoke the audiences. It also can not be separated from the role of the audience, by providing negative comments referring to the direction of pornography. This research is based from the use and acceptance by the audience as viewers, which aims to find out how the viewers reception to the content of porno-action and pornography on Bigo Live application. This research using qualitative approach, with Stuart Hall’s reception analysis to find out the decoding position of four informants. The result of the research found out that there’s one informant with dominant-hegemonic position, it means the informant receive and interpret messages of porno-action and pornography on Bigo Live fully with no rejection. Then, there are two informants, those who are in negotiated position, which means they understand the message of porno-action and pornography but not fully accepted because they have their own beliefs. The last one, is one informant in the oppositional position that receive and understand the code of the message, but rejected the whole idea of porno-action and pornography on Bigo Live. The three decoding position on the informants, was influenced by three factors, there are framework of knowledge, relations of production and technical infrastructure.
To cite this article (APA style):
Elvina (2016). Mengunyah Sensualitas: Resepsi Khalayak Terkait Konten Pornomedia Bigo Live. Journal Communication Spectrum, 16(2), 118-133. https://doi.org/10.36782/jcs.v6i2.2010Keywords
References
Arens, William F, Schacfer, D. H. dan Weigold, M. (2009). Essential of Contemporary Advertising, 2rd ed, New York: Mc. Graw Hill.
Effendy, Onong (2003). Ilmu, Teori, dan Filsafat Komukasi. Bandung: Citra Aditya Bakti
Emzir (2013). Metode Penelitian Kualitatif Analisis Data. Jakarta: Rajawali Pers.
Wijaya, B. S. (2015). Desire and Pleasure in the Branded Reality Show as Discursive Psychoanalysis. Humaniora, 27(1), 27-41. https://doi.org/10.22146/jh.6406
Kasali, Rhenald (1992). Manajemen Periklanan: Konsep Dan Aplikasinya Di Indonesia. Jakarta: Grafiti
Kriyantono, Rakhmat (2010). Teknik Praktis Riset Komunikasi. Jakarta: Kencana
Monlee, Lee & Carla, J. (2007). Prinsip-Prinsip Pokok Periklanan Dalam Perspektif Global, Edisi Ke-2. Jakarta: Kencana
Miftah, Toha (2003). Perilaku Organisasi Konsep Dasar dan Aplikasinya. Jakarta: Grafindo Persada.
Morissan (2010). Perikalanan Komunikasi Pemasaran Terpadu, Jakarta: Kencana Prenada Media Group
Rakhmat, Jalaludin (2001). Psikologi komunikasi. Bandung: Remaja rosdakarya
Santrock, John (2007). Perkembangan Anak. Jakarta: Erlangga
Setiono, Kusdwiratri (2009). Psikologi Perkembangan Kajian Teori Piaget, Selman, Kohlberg, dan Aplikasi Riset. Bandung: Widya Padjajaran
Shimp, Terrence (2003). Periklanan Promosi, Aspek Tambahan Komunikasi Pemasaran Terpadu. Jakarta: Erlangga
Wade-Tevris (2007). Psikologi, Edisi Sembilan Jilid 2. Jakarta: Erlangga
Wibowo, Wahyu (2011). Cara Cerdas Menulis. Jakarta: Kompas Media Nusantar
Wijaya, B. S. (2011). Model Komunikasi Berasa dalam Komunikasi Pemasaran: Studi mengenai Iklan Ambient Media dalam Meraih Kepercayaan Khalayak Konsumen. Journal Communication Spectrum, 1(1), 55-74
Wiryanto (2004). Pengantar Ilmu Komunikasi. Jakarta: PT Grasindo
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution 3.0 License.
Indexed by:
Archived in:
Listed in:
INTERNATIONAL ASSOCIATION FOR MEDIA AND COMMUNICATION RESEARCH