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Keywords Enchanment, Charisma, Popular Culture, Islam, Ustadz, Pesona, Kharisma, Budaya Populer, Islam, Ustadz Eunson communication framework Hegemoni, Negosiasi, Radio Komunitas, Radio Balai Budaya Minomartani (BBM), Radio Wijaya, Hegemony, Negotiation, Community radio, Radio Balai Budaya Minomartani (BBM), Radio Wijaya Komunikasi Antar Budaya Komunikasi Organisasi Marketing Communication, Bengkulu City Tourism, Promotion Mix Organizational Communication, Communication Constitutes Organization, DKPP, Judicial on Code of Ethics, Election Organizers with Integrity Twitter, newsroom, social media, news, journalism. corporate social responsibility, corporate communication, komitmen organisasi, kepercayaan organisasi, stakeholder demographic bonus, modern biopolitics, youth literacy, everyday life disaster, journalist, television, ethics, bencana, jurnalis, televisi, etika fenomena akun anonim, media sosial, Instagram, sumber informasi, sumber ekonomi integrated corporate social responsibility communications, program pendidikan lingkungan, Kebun Raya “Eka Karya” Bali komunikasi bencana, aplikasi smartphone, model komunikasi, Merapi management of communication, society empowerment, social construction, deliberative democracy. online media, Foucault perspective, discourse analysis, river pollution. press release, analisis wacana kritis, krisis perusahaan, perampokan di taksi putih print ads, purchase decision-making. public diplomacy, @america, Twitter, public relations models rhetoric, personal branding, public leader, General Election of Regional Head. tourism, citybranding, city brand, Cirebon