Analysis of Green Purchase Intention in Coffee Shops and Restaurants: An Empirical Analysis

doi:10.36782/jemi.v5i4.2391

Analysis of Green Purchase Intention in Coffee Shops and Restaurants: An Empirical Analysis

Muhammad Ainul Fahmi

Abstract

Customers are now familiar with terms such as ozone-friendly, eco-friendly, recycled materials and green products. Due to the perception of high value that costumers associate with the concept of green, green marketing strategy and green supply chain management trends have developed among companies that want to remain competitive in their respective businesses. Likewise, in terms of the café and restaurant business, it has grown significantly over the past decade, but is currently facing another challenge in meeting the modern need for products that fit the requirements of the new eco-friendly concept. In this study, researchers want to know what variables affect Green Purchase Intention in Coffee Shops and Restaurants in Bandung City. The results of this study found that Green Supply Chain Management affects the main determinant of this research to encourage the increase of Green Purchase Intention.

Keywords

Green Purchase Intention, Customers’ Environmental Attitudes, Green Marketing Strategy, Green Supply Chain Management

References

Abdullah, R., Hassan, M. G., & Johari, N. A. (2014). Exploring the linkage of supply chain integration between green supply chain practices and sustainable performance: A conceptual link. In 2014 4th International Conference on Future Environment and Energy IPCBEE (Vol. 61, p. 22).

Bahl, S., & Chandra, T. (2018). Impact of marketing mix on consumer attitude and purchase intention towards' green’ products. A Journal of research articles in management science and allied areas (refereed), 11(1), 1-11.

Cote, R. P., Lopez, J., Marche, S., Perron, G. M., & Wright, R. (2008). Influences, practices, and opportunities for environmental supply chain management in Nova Scotia SMEs. Journal of Cleaner Production, 16(15), 1561-1570.

Crane, A. (2000). Facing the backlash: green marketing and strategic reorientation in the 1990s. Journal of strategic Marketing, 8(3), 277-296.

Dijkstra, T. K., & Henseler, J. (2015). Consistent partial least squares path modeling. MIS quarterly, 39(2), 297-316.

Fisher, C., Bashyal, S., & Bachman, B. (2012). Demographic impacts on environmentally friendly purchase behaviors. Journal of Targeting, Measurement and Analysis for Marketing, 20(3), 172-184.

Garson, G. D. (2016). Partial least squares. Regression and structural equation models.

Green, K. W., Zelbst, P. J., Meacham, J., & Bhadauria, V. S. (2012). Green supply chain management practices: impact on performance. Supply chain management: an international journal.

Ghozali, I & Latan, H. (2015). Partial Least Square Konsep Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0 (2nd Edition). Semarang: Badan Penerbit Universitas Diponegoro.

Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook.

Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. http://doi.org/10.1007/s11747-014-0403-8.

Jain, S. K., & Kaur, G. (2006). Role of socio-demographics in segmenting and profiling green consumers: an exploratory study of consumers in India. Journal of International Consumer Marketing, 18(3), 107-146.

Karunarathna, A. K. P., Bandara, V. K., Silva, A. S. T., & De Mel, W. D. H. (2020). Impact of green marketing mix on customers’ green purchasing intention with special reference to Sri Lankan supermarkets.

Laari, S., Töyli, J., Solakivi, T., & Ojala, L. (2016). Firm performance and customer-driven green supply chain management. Journal of cleaner production, 112, 1960-1970.

Laroche, M., Bergeron, J., & Barbaro‐Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of consumer marketing.

Lee, Y. K. (2017). A comparative study of green purchase intention between Korean and Chinese consumers: The moderating role of collectivism. Sustainability, 9(10), 1930.

Lu, L., Bock, D., & Joseph, M. (2013). Green marketing: what the Millennials buy. Journal of business strategy.

Maichum, K., Parichatnon, S., & Peng, K. C. (2016). Application of the extended theory of planned behaviour model to investigate purchase intention of green products among Thai consumers. Sustainability, 8(10), 1077.

Papadas, K. K., Avlonitis, G. J., & Carrigan, M. (2017). Green marketing orientation: Conceptualization, scale development and validation. Journal of Business Research, 80, 236-246.

Pujari, D., & Wright, G. (1995). ``Strategic product planning and ecological imperatives towards a taxonomy of strategic, structure and process: a multi-case study of companies in the UK and Germany''. In MEG Conference, June, University of Bradford (pp. 675-84).

Rahbar, E., & Wahid, N. A. (2011). Investigation of green marketing tools' effect on consumers' purchase behavior. Business strategy series.

Rachmah, S. A., & Madiawati, P. N. (2022). Pengaruh Storytelling Marketing dan Electronic Word of Mouth terhadap Keputusan Pembelian Café Kisah Manis Jalan Sunda di Kota Bandung melalui Content Marketing Creator TikTok. ATRABIS: Jurnal Administrasi Bisnis (e-Journal), 8(1), 48-60.

Ramayah, T., Lee, J. W. C., & Mohamad, O. (2010). Green product purchase intention: Some insights from a developing country. Resources, conservation, and recycling, 54(12), 1419-1427.

Sugandini, D., Susilowati, C., Siswanti, Y., & Syafri, W. (2020). Green supply management and green marketing strategy on green purchase intention: SMEs cases. Journal of Industrial Engineering and Management (JIEM), 13(1), 79-92.

Tanner, C., & Wölfing Kast, S. (2003). Promoting sustainable consumption: Determinants of green purchases by Swiss consumers. Psychology & marketing, 20(10), 883-902.

Vachon, S. Co-Editors: Benn Lawson, PDC, & Klassen, RD (2006). Extending green practices across the supply chain. International Journal of Operations & Production Management, 26(7), 795-821.

Zhang, M., Tse, Y. K., Dai, J., & Chan, H. K. (2017). Examining green supply chain management and financial performance: roles of social control and environmental dynamism. IEEE Transactions on Engineering Management, 66(1), 20-34.

Zhu, Q., Sarkis, J., & Geng, Y. (2005). Green supply chain management in China: pressures, practices, and performance. International journal of operations & production management.

Zhu, Q., Sarkis, J., & Lai, K. H. (2007). Initiatives and outcomes of green supply chain management implementation by Chinese manufacturers. Journal of environmental management, 85(1), 179-189.

Zhu, Q., & Sarkis, J. (2004). Relationships between operational practices and performance among early adopters of green supply chain management practices in Chinese manufacturing enterprises. Journal of operations management, 22(3), 265-289.

Full Text: PDF